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Showing posts from November, 2019

Why Dave Jackson Hates Anchor

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Podcasting Hall of Famer Dave Jackson from the School of Podcasting obviously loves the medium, he just doesn’t like one of the players within it - Anchor. The company made news this year when they were purchased by Spotify, but Jackson still grimaces at the idea of a business who provides their services free of charge. Presumably, if it sounds too good to be true, it probably is (to good to be true). Why Dave Jackson Hates Anchor Jackson warns that Anchor will only let you list your podcast in one category (for Apple Podcasts), not the usual three. He also doesn’t like that Anchor doesn’t tell you when you sign up for their service that you won’t get access to Apple stats in PodcastConnect, nor your Stitcher stats. Not to mention, Jackson points out, the stats from Anchor themselves are very basic. Additionally, the owner email that shows up in iTunes won’t be your address. There were even times that Jackson emailed Anchor and had to wait four days for a response. Dave Jackson...

How to Get Booked on Podcasts and Grow Your Numbers

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Getting booked on podcasts is one of the best ways to grow your audience. Danielle Desir provides this guest submission to Indie Pod News to take us through some best practices when looking to be on the guest side of the mic. According to the Edison Research Infinite Dial 2019 , on average podcast listeners listen to seven shows per week. Since podcast listeners already have an affinity for listening to podcasts, they are likely to listen to new shows that pique their interests. Hence where you come in. Being a guest on a show they already love is a great way to get on their radar. If you’re looking to get booked on podcasts, here are three tips to a stronger pitch. Read show descriptions Photographer: CoWomen | Source: Unsplash A strong pitch starts with reading the show description. The show description highlights the focus of the show (in the host’s own words) and what they hope listeners will get out of it. As you read the description, think of ways you fit the narrative. If a sho...