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Showing posts from January, 2020

Podcast Proves Perfect Home for Advertiser Product

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While the traditional mediums are still around and regularly considered by companies looking to get their message out, it’s 2020 and nowadays it’s a podcast that proves to be the perfect home for an advertiser product. One need look no further than the testimony to that in the story of Joseph Berto and his unique item and the audio home it has found. Ten years ago, Berto invented an auto-sifting sand cleaning tool that was successfully used for separating the oil from beach sand. This tool helped pick up the oil from the BP Deepwater Horizon offshore drilling rig disaster, and was especially useful around sensitive areas, such as turtle nesting sites. After the spill cleanup was completed, Berto began to look at other markets for this innovative and patented product. He soon realized it would be perfect for horse owners too. The tried and true methods To sell the product and gain exposure, for many years he traveled the country attending horse expositions and shows, standing in a boo...

How Jen Briney Monetized Her Podcast Without Corporate Sponsors

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You're starting a podcast and (ugh) want to know how to profit from it, but Jen Briney monetized her podcast without corporate sponsors. So, while newbies shouldn't even be thinking that far out yet, know that there most certainly are myriad ways to (eventually) bring in dollars from your show. In other words, it's not just sponsors-or-bust. Jen Briney’s podcast, Congressional Dish , is essential listening for people who want to know what’s happening in the halls of Congress. Fiercely independent and driven by Jen’s passion for research, each episode breaks down complex legislation and spotlights news from the House and Senate. This labor of love has been Jen’s full-time job since 2012. But instead of having corporate sponsors, Jen relies on her listeners to support the podcast. Here’s how she makes it work while still having time to read every word of the Congressional bills she discusses on the show. Starting without a monetization plan When Jen started Congressional ...

Counting Down to Podfest, Exactly Two Months Away

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As we settle in with the first full week of the new year and new decade, the calendar shows January 6th, which means that counting down to Podfest is exactly two months away. March 6-8, 2020 will mark the sixth edition of the annual international conference formally known as Podfest Multimedia Expo. President John F. Kennedy once said we can’t know where we’re going unless we know where we’ve been. And thus, on this two-months-out mark, it’s fitting to look back and see where this massive event got its start and how it became a destination that an expected 1,500 attendees will soon flock to central Florida for. Podfest was born in the last decade, and over that time podcasters have been seen changing the world with their messages. 2013 Seeds are planted via Steve Cherubino from Android Apps Addicts while teaching a small class at a meetup Chris Krimitsos was hosting. 2014 Krimitsos hosts two podcasting workshops in the first three months of the year. It's during those workshops th...

Listener Support Helps Bring 40-Person Choir to Audio Drama’s Soundtrack

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Getting your subscribers to contribute to your podcast is one thing, but using that listener support to help bring in a 40-person choir for your audio drama’s soundtrack is a great way to (re-)invest in your own show. When you’re in the U.S. and that 40-person choir is from Budapest, now your show is truly international. That’s what Travis Vengroff can claim in talking about his show “ Dark Dice ” and the soundtrack he was able to fund and facilitate for it. Already a multi-instrumentalist and producer for 16 years, he knew in early 2018 that he wanted to “give the show my best at a worthy soundtrack. This would be an opportunity to show my strength as a musician and music director, to showcase the work of friends, to do justice to the story, and to challenge myself after about four years of relative musical silence.” Most content creators at some point are faced with a decision regarding audio, but few go to the lengths of enlisting a sound designer or sourcing a 40-person choir from ...